OLD - Author Message Brand Building 1m 6s 2022-03-04

Finding your Edge - Jeremiah Boucher - Author Message

JB
Jeremiah Boucher Founder, Patriot Holdings • Author of Finding Your Edge

Key Takeaways

  • Personal brand in real estate is built through deal volume, content, and a reputation for performing.
  • Be known for something specific — the guy who buys small bay, the woman who does MHP turnarounds.
  • Consistency in content and deal-making builds a brand that compounds over years.
  • Your brand is what people say about you when you're not in the room — make sure they say you close.